The Peer Action Program is an evidence-informed program that works to structure real-world activities and events to increase awareness, knowledge and visibility of an agency, while generating digital content to fuel an organization’s social media strategy.
Peer Action Program is often implemented with agencies and participants who have already engaged in other programming such as MyMediaLife or SM4SC. CHS and agency staff employ high-functioning returning participants to develop, design and implement actions such as teen testing nights, peer training, advocacy events, activism and other activities that are digitally recorded and leveraged to drive the host agency’s social media marketing activities.
CHS works with the host agency to guide them through the development of action plans, including:
- Setting measurable objectives,
- Delineating outputs,
- Determining the methods and portals through which activities will be carried out
- Setting outcomes
- Budgeting for projects
- Continuous guidance on utilizing digital products for advertising and outreach campaigns.
These activities have numerous effects on both participants and the host agency. Participants increase skills related to setting and meeting goals and objectives while the host agency increases its visibility in innovative and progressive ways.