For centuries scientists have tried to understand how starlings move in this swirling, unified mass. We now know that each bird's movements affect their closest seven neighbors. There is no leader; this is a many-to-many approach that ensures survival.
New media has changed the world through a similar principal. Each person follows other people to share information; this unites us. Like traditional media, new media can be used to disinform and sow discord, but it also has the revolutionary power to galvanize and unify.
When people and organizations learn to better utilize new media, they gain the power to reach, serve, and inspire their target audiences to improve community health and well-being.
We believe in the power of new media to inspire change.
Our mission is to promote community health & action with agencies that serve the most vulnerable populations through the integration of new media strategies for improved efficiency, outreach, marketing and behavior change.
We provide non-profit, educational and service organizations with the knowledge and skills needed to effectively deliver their services in innovative, and more efficient ways. We work directly with target populations and organizations to produce stunning, relevant digital content and social marketing campaigns. We work closely with our clients to increase organizational knowledge, build staff capacity, establish digital and social media infrastructure, produce digital education and behavior change materials, and provide tools and resources that can be used to manage these efforts.
Our evidence-informed programs impact the behaviors and attitudes of the participants while culminating in campaigns designed to change the behaviors and attitudes of those who consume them. This efficient model structures group-level interventions that also result in community-level changes, marketing and branding campaigns for the agency, and social media strategy development.
While strategic planning, capacity-building, and program development & evaluation are all fundamental tenants of our organizational development programs, Connected Health Solutions, Inc. specializes in teaching agencies to incorporate new media strategies to support their goals.