Diverse Solutions for Important Issues
Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society. Unlike typical digital campaigns CHS works with members of vulnerable communities to produce behavior science informed products that are authentic, resonant and effective.
A sampling of campaigns.
These products can be used for fundraising, community education, marketing services, and much more.
For more see our Vimeo page here.
Branding, Agency Marketing, Fundraising
The advent of new media has allowed non-profits and service organizations to participate in marketing and advertising strategies that were at one time unattainable. Campaigns that explain services, recruit patients, tell the community more about your agency, and even raise funds are now well within reach.
See a few more in this category here.
Sexual and Reproductive Health
These teens in Niagara Falls produced a rap-battle highlighting the misinformation and misconceptions surrounding sexual and reproductive health.
See more in this category here.
Bullying and "Digital Disasters"
Many teens don't think critically about their use of digital media. New and social media have made it easier for young people to take part in digital activities that can be construed as bullying.This video explores the issue further.
See more in this category here.
Prep and HIV Preparation
PrEP and other HIV prevention strategies are beautifully and even humorously conveyed to at risk populations through our digital campaigns.
See more in this category here.
HIV Awareness and Addressing Stigma
Adolescents born with HIV share their experiences and inform a set of powerful campaigns designed to address stigma and educate other positives on the importance of med adherence and accessing care.
See more in this category here.
Challenging Sexism, Racism, and Homophobia
Addressing social issues as complex as sexism and racism can be challenging.
See more in this category here.
Mental Health
Stigma around Mental Health prevents many people from getting the help they need. This piece conveys to viewers not only the validity of mental illness, but also allows them to reflect on the ways in which they engage with people with mental health issues.
See more in this category here.
MyMediaLife Music Videos
MyMediaLife is a highly targeted, interactive workshop. Through the MML process, we work with an agency and a target population to develop innovative and inspiring pieces of media that motivate the target population towards healthier behavior. Music videos are one of the more popular formats for conveying these messages.
See more in this category here.
